Water Matters is a champion for watershed conservation in Alberta. To address what we see as some of the key issues in water management in Alberta, Water Matters will aim to:

• Advance a comprehensive strategy toward integrated land and water management and protection that is supported by regional planning legislation and the integration of the Water for Life strategy and the Land Use Framework;
• Advance a vision for protecting Alberta's "source waters" (particularly on the Eastern Slopes of the Rocky Mountains) for the protection of drinking water in downstream communities;
• Increase awareness (through reports, conferences, presentations, press releases) of the current state of Alberta's watersheds;
• Advance specific recommendations to secure the successful adoption and implementation of watershed management plans in every river basin in Alberta;
• Support strong water conservation efforts by major water-using sectors;
• Call attention to the current and projected impacts of climate change on water supply and promote the need to adopt watershed protection strategies in response to these impacts;
• Work with Albertans to draw attention to practices that harm watersheds and promote tools that will reduce or eliminate their impacts.